Monday, October 25, 2010

How to Take the last stage wholesalers


Last Stage wholesalers may not be factory seriously, but we can not be denied is the last stage wholesalers fighting vanguard of cutting-edge in the market and shoulder important responsibilities diversion of goods. If the dealer is a bridge between businesses and consumers, then the wholesaler is the pier last stage, there are agents and manufacturers, retailers and consumers under the terminal, doing the two do not live to please, play an increasingly market a link. Wine food distributors in the country, the last stage over 70% of wholesalers to the ratio, but as the backbone pathway Corps, witnessed the role of interpretation in the market, but a bit like "pants suits - not the soil is not Yang, "many have to improve their overall quality, image and market forces stop fighting.
1, workshop-style management: by the author of Chengdu, Wuhan, Kunming, Guiyang, Xi'an, the capital city of ten large-scale wholesale market survey: 90% of the wholesalers are self-final stage, less than college education 20% of the population of diverse background, of which 40% of the businessmen are from the countryside into the city. More common phenomenon is that couples a shop, plus one or two unskilled laborer. In business, reflected in the management systems is difficult, there is internal information collected, sales statistics and financial analysis rarely, under normal circumstances, are randomly management, responsibility is not clear, sometimes listening to male unskilled laborer boss, and sometimes listen to female boss! Do not have that ", though small of Hepatobiliary evil" concept is purely a family workshop-style management.

Second, passive-style marketing: Although the number of dealers has changed from the shopkeeper to the salesmen, but usually, more than 80% of the final stage wholesalers generally will not take the initiative to develop end-user, while also relying on product quality, product price competition in the market with the service attitude, but basically still in the traditional distribution model. If there is no customer visits, so they are either busy, or play cards with a few small business tea, once the market slump, the groaning sigh, blame others, usually on the sample of Chen Fang also do not pay attention, dirty, chaotic and poor is extremely serious . ,

Third, circulation of products are not familiar with: the professional knowledge and understanding, this is a common problem with many last-level wholesalers. Selling products to customers in, because of product performance, brand culture and background of a lack of understanding of manufacturers, many businesses, customers choose a good B B he said, he said, A good buy A, in front of customers, his goods are is a good class can not effectively from each of the product characteristics, performance Dengfangmianqu guide customers engaged in the wholesale of goods when not Zhunquebawo manufacturers market routes, resulting in the backlog of commodity circulation Zhou Qi extended or the Treasury.

In addition to the above, the final stage wholesalers in the market research, service and other aspects where there is unsatisfactory. Then the last stage what changes should wholesalers themselves in an invincible position in market competition does?

First, good at learning: the world is no more important than knowledge, in an increasingly competitive market, supply and demand contradiction of increased fault today, we must strive for their own dealers charge to adjust the knowledge structure, to be good at collecting market information, to grasp market opportunities.

Second, sound management: scientific management of enterprises is the core element of modern marketing, wholesalers, although the end of class little shops, many people, but also have rules, just as radius, regardless of access to goods, funds or payments for work time, should establish a sound management system, must not be free loose and undisciplined. Otherwise, it is difficult to make themselves bigger and stronger, to achieve sustainable development.

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銆??鍥涖?閫夋嫨涓?釜濂藉搧鐗岋細涓?釜鏈夌珵浜夊姏鐨勫搧鐗岄鍏堟槸浣犺禋閽辩殑鍩虹锛屽畠鑳藉弽鏄犲嚭鍘傚鐨勪紒涓氬疄鍔涗笌姘村钩锛屾湁鏃犳姇璧勪环鍊硷紝浜嬪厛搴旂粰浜堝厖鍒嗙殑璋冩煡浜嗚В銆傚锛氬競鍦哄畾浣嶃?缃戠粶鍒嗗竷銆佺珵浜夌姸鎬併?鐢熷懡鍛ㄦ湡鍙婄粡閿?晢鏀跨瓥绛夐兘搴旇娣卞叆鍒嗘瀽锛岀劧鍚庨?鎷╀竴涓湪褰撳湴甯傚満鏈夋綔鍔涚殑浜у搧缁忛攢銆?br />
銆??浜斻?瀵绘眰鍘傚涓庝唬鐞嗗晢鐨勬敮鎸侊細鍖呮嫭浼樻儬浠锋牸銆佽揣娆炬敮鎸佸強缁堢淇冮攢涓庡箍鍛婂浼犵瓑锛岃繖閮芥湁鍒╀綘寮?嫇甯傚満銆?br />
銆??鍏?閫傛椂寤虹珛鑷繁鐨勮惀閿?槦浼嶏細鐢变簬鏈骇缁忛攢鍟嗙己灏戜竴浜涚粡楠屼赴瀵屻?璁粌鏈夌礌鐨勪笓涓氳惀閿?汉鍛橈紝鍦ㄧ粓绔笭閬撳紑鍙戞柟闈㈠氨鏄惧緱鍔涗笉浠庡績锛岃?瑕佹眰涓婄骇浠g悊鍟嗘淳甯傚満浠h〃缁欎簣鏀寔锛屽彲寰?線鏄湡鏈涘?涓嶅ぇ锛屾墍浠ユ牴鎹祫閲戝疄鍔涘彂灞曟儏鍐甸?鏃跺缓绔嬭嚜宸辩殑钀ラ攢闃熶紞鏈夊姪浜庤鑼冨競鍦鸿繍浣溿?娣卞害鎺ㄥ箍锛屽悓鏄篃澧炲姞浜嗚嚜宸变笌涓婄骇浠g悊鍟嗘垨鍘傚璋堢鐮佺殑鏉′欢銆?br />
銆??涓冦?鎶婃彙濂藉競鍦哄悶鍚愰噺锛氶?杩囦笉鏂甯傚満娑堣垂涓庤蛋璐ф儏鍐佃繘琛屽垎鏋愩?浠庤?淇濇寔鍚堢悊鐨勫簱瀛橀噺锛岃繖涓?偣寰堥噸瑕侊紒鏃㈣閬垮厤瀛樿揣绉帇甯︽潵鐨勮祫閲戦闄╋紝鍙堣棰勯槻鍥犵己璐ф柇妗i?鎴愮殑瀹㈡埛娴佸け銆?br />
銆??鍏?鍔犲己鍞悗鏈嶅姟锛氬彧鏈変笉鏂湴鍥炶瀹㈡埛锛屾墠鑳戒簡瑙e埌鏇村鐨勪俊鎭弽棣堬紝缁寸郴涓庡鎴风殑鍚堜綔鍏崇郴銆備綔涓烘湯绾ф壒鍙戝晢锛屾槸涓庣粓绔鎴锋墦浜ら亾鏈?翰瀵嗙殑锛屾墍浠ワ紝鍦ㄦ寚瀵奸浂鍞粓绔綉鐐归摵璐с?浜у搧闄堝垪淇冮攢绛夋柟闈㈡槸鐩存帴鍦ㄤ綋鐜板巶鏂圭殑琛屼负锛岃捣鐫?妇瓒宠交閲嶇殑浣滅敤銆傚彧鏈夊湪杩欎竴鐜妭鎶婃祦閫氬搧鐗岀殑鎬濇兂琛屼负娣卞埢浣撶幇鍑烘潵锛屾墠鏈夊姪浜庣粓绔浂鍞晢瀹屾垚瀵规秷璐硅?鐨勭洿鎺ユ湇鍔°?

銆??涔濄?鏍戠珛涓?釜濂藉舰璞★細涓?釜濂界殑缁忛攢鍟嗗舰璞★紝灏嗚〃鐜板嚭闈炲嚒鐨勫晢涓氭皵璐紝鏃犺鏄簵闈㈣娼?浜у搧闄堟斁銆佸憳宸ユ湇瑁呫?瑷?绀间华閮借兘鏄剧ず鍑鸿嚜宸辩嫭鐗圭殑涓?锛岀粰鍘傛柟涓庨【瀹㈢殑鎰熻搴旇鏄緢涓撲笟銆佹湁绱犲吇銆?br />
鍥犳锛屽彧鏈夊仛濂戒簡浠ヤ笂鍚勯」宸ヤ綔锛屾垜浠殑鏈骇鎵瑰彂鍟嗘墠浼氶?姝ュ崌绾с?瓒婂仛瓒婂ぇ锛岃幏鍙栨洿骞块様鐨勫彂灞曠┖闂达紝鍚﹀垯锛岃涔堜緷鏃у師鍦拌笍姝ワ紝瑕佷箞琚窐姹板嚭灞??







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Wednesday, October 20, 2010

3G market to look forward to


Monday broader market started Shenfutiaozheng by the close index closed at 1863 points, down 19.58 points, turnover was 28.4 billion, compared atrophy. The tape market outlook, we believe that the general trend still bullish. Since 2006, China issued new stock fund growth in the outbreak period, share of equity funds raised a record high.

9 months ago, a total of 63 starters completed the Fund, the total size of up to 238.5 billion were raised. Among them, type Kikinda 49 partial shares, the total size of up to 169.6 billion were raised, more than 2005 year-end stock funds 162 600 000 000 partial copies of the total stock size. Meanwhile, some industry sources, if there are no major macroeconomic adjustment, annual results of listed companies is expected to hit a new high since 1995, the performance of the next 1-2 years will probably continue to grow on this basis. Of course, there are many factors on the adjustment, the most important is that we feel the situation has become increasingly prominent bluff index. The major market indices such as contrast, can be found, except at Shanghai Composite Index hit a rise since 2001, adjusted high of things, both the Shenzhen Composite Index or the index of small plates to be much more vulnerable, including small and medium board index has been formed in July high point, the recent downward trend in the formation of a U-turn, while the Shenzhen Composite Index failed to break through the high point in 2004. Shanghai Composite Index for Industrial and Commercial Bank of China of which the Bank of China and other super-large capitalization stocks listed on the index increase brought the main reason for excluding these factors, the Shanghai index will be greatly reduced. Second, "small non-" the lifting of the ban, is also a negative factor. On the whole, the current market is still being run on the adjustment of city, wet storage is necessary, short-term market operations to keep up with the hot and subject matter, which may focus on 3G segment.

Search news side, we note that 2006 will be 3G in China Global Summit on November 15 to 16 at the Beijing Friendship Hotel. The summit has been considered the impact of 3G policy decision-making "wind vane" meeting, in accordance with the previous schedule, the meeting disclosed TD-SCDMA will be the latest test results. So the summit is expected to be lit the fuse 3G market.

Of course, the emergence of 3G market has its inevitable factor in the process.

3G plate with immense potential and imagination. According to conservative estimates, in our construction of a nationwide 3G mobile network, the funds needed thousands of 100 million yuan, while at the same time, if our government to Mobile, Unicom, Telecom, Netcom, Railcom five major carriers issuing 3G licenses only five operators to build network equipment purchase amount will be more than 1 trillion yuan. According to CATR expected, 3G in China put into operation within 5 years after market introduction phase, and growth stage, 3G users will reach from 198 million to 266 million, operating income accumulated 6 years 3G will reach 1 trillion yuan , 3G system equipment market will reach 590 billion yuan total, 3G terminal market will reach 400 billion yuan total.

Policies to promote the development of 3G industry there. National launch of the "Eleventh Five-Year Plan" suggests that according to the digital information industry, network, intelligent general trend, to develop integrated circuits, software and other core industries, focusing on cultivating the digital audio and video, a new generation of mobile communications. 3G plate is also the "Eleventh Five-Year Plan," the support key. "Eleventh Five-Year Plan" proposed, should focus on cultivating a new generation of mobile communications and network equipment and other information industry group to promote universal access and application of information technology, 3G is undoubtedly the "during" the focus of our development.

In the 3G market, we can focus on two 3G dark horse. Ultrasonic Electronics (000,823) and BOCO (600 289). The former has the performance guarantee, which judging from the cash flow is expected to replace the Datang Telecom to become the leading 3G Shanghai Stock Exchange and Shenzhen Stock contend the city of Gao Hong.

Ultrasonic Electronics (000823): potential 3G theme. Company is the exclusive domestic mobile phone PCB supporting enterprises, many domestic brands of electronic printed circuit board production by ultrasound, of course, also included in the domestic production of 3G phones, ultrasonic electronic entitled "China's highest PCB past. "

BOCO (600 289): The company continues to maintain in the mobile phone network in the field of technology and market advantage. Transmission resources in the Chinese mobile network management system in one successful tender to obtain a unified national 31 provinces and headquarters construction project; China Unicom's VoIP network management systems market share of 70%. The company's OSS in the 2G market share 60% -70% market share. In 2006 the first batch of innovative enterprises selected for the pilot (released by the Ministry of Science, etc.).






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